Strategic Focus and strong growth
A major milestone in 2024 was the appointment of Morten Have as CEO on March 12. “It has been challenging but overwhelmingly positive to step into the role of director,” says Morten Have, adding, “I have encountered incredible support from both the organization and our partners.”
This year has been marked by targeted efforts to find our footing as an organization in transition, get closer to our customers, and strengthen our internal teams. These initiatives have brought stability and laid a solid foundation for future growth.
Once again, Nobly experienced strong growth in its subscription business (SaaS) in 2024, and our Professional Services division delivered excellent results on major projects for both existing and new strategic customers. Despite the year’s changes, Nobly achieved 16% growth in 2024. “Our finances are robust, and we are ready to take the next steps in 2025,” says Morten Have.
Highlights of the year
1. Development of Innovative Solutions
Our collaboration with Alka Forsikring to develop Nobly Consent is a project that, through close dialogue, has resulted in a solution with the potential to benefit the entire industry.
2. Significant New Customers
We welcomed prominent new customers such as Eurowind Energy and Skanska while continuing to strengthen partnerships with companies like SpareBank1 Forsikring.
3. Gazelle Awards
For the second consecutive year, Nobly received the Gazelle Award in both Norway and Denmark, recognizing our consistent growth and success.
4. Nominated for “Owner-Manager of the Year”
The nomination of Morten Have and Simon Guldager by PwC for “Owner-Manager of the Year” in Eastern Jutland was a tremendous honor and a testament to Nobly being a dedicated team working for each other and our customers.
5. Kickoff Event
Nobly’s internal kickoff event in late summer was a memorable day filled with inspiring presentations that strengthened team spirit and reminded us of the importance of collaboration and shared focus. Particularly, Anders Nørregaard’s talk about rowing across the Atlantic was a highlight, offering plenty of food for thought.
High Expectations for 2025
With a strong 2024 behind us, we look forward to an even more ambitious 2025. We are eager to expand our customer portfolio and strengthen existing partnerships, both with customers and key suppliers such as Hyland and Microsoft. At the same time, we will focus on bolstering our healthcare division and solidifying our position as a healthcare partner in the Nordics.
Internally, we will continue to enhance our processes and systems to create a less personnel-dependent organization while strengthening our strategic leadership focus.
“We have built a solid foundation, and I anticipate an outstanding 2025. With our talented employees, close customer relationships, and innovative solutions, we are ready to take Nobly to the next level,” concludes Morten Have.
