From manual consent to digital trust
Previously, customer consents were given verbally over the phone and handled through internal processes where registration was done manually.
Today, consent is an integrated part of Alka Insurance’s sales process. Customers encounter a clear digital procedure, and providing consent is a prerequisite for completing a sale.
Alongside efficiency, the main priority is the correct and transparent handling of customer consent.
“It’s about doing it right”
Consent has become a central discipline in the insurance industry – for the sake of both customers and regulators.
With Nobly Consent, Alka now has a single, unified system for both template management and consent archiving.
“Now we can document exactly what the customer has agreed to – and when. That gives us and the customer peace of mind,” says Pernille Bauer, Product Owner at Alka Insurance.
This means Alka’s employees can quickly and efficiently locate the precise version of a consent, while the compliance team can document the process instantly.
Customers now clearly understand what they are consenting to. MitID ensures that the approval comes from the right person, and the overall data quality has improved significantly.
When collaboration feels like everyday work
According to Pernille Bauer, the collaboration with Nobly has been marked by close dialogue and quick clarifications
“We could reach out directly to the developers, which made the collaboration easy and natural,” she says.
Throughout the process, Alka and Nobly have continuously adjusted the solution – for example, by adding the ability to combine multiple consents and by introducing a backup plan in case the system is temporarily unavailable.
“Our needs evolved along the way, and Nobly was quick to adapt. That made a big difference,”
she adds.
The result is a solution that evolves with the business – without compromising on security.
At Nobly, partnerships like this are about translating business needs into sustainable solutions that can adapt over time.
Consent is here to stay
Going forward, Alka will continue developing the solution together with Nobly – because when regulations change, the tools must follow.
“Consent is here to stay – and with Nobly Consent, we’re well prepared,”
says Pernille Bauer.
After six months in operation, Nobly Consent has become a natural part of Alka’s daily workflow – and the foundation for future customer journeys.
At Nobly, we’re delighted that our partnership with Alka continues – and we look forward to developing the solution further as consent requirements and customer journeys evolve across the insurance industry.
