15.08.2024

Nobly Consent Streamlines Consent Management at Alka Insurance

Nobly and Alka Insurance have jointly set the standard for a more modern, structured, and compliant approach to consent management in the insurance industry. Through the development of the Nobly Consent product, not only have Alka's internal processes been improved, but customer experience and data security have also been significantly strengthened. Together, we have created a generic product that can streamline consent management as an integrated part of the customer journey in the insurance industry.

Alka and Nobly have collaborated for several years on the digitalization of Alka’s processes. The collaboration fundamentally involves OnBase as a document archive, along with a range of solutions that enhance Alka’s customer experience and compliance. The use of OnBase as a document archive at Alka has created a strong platform for further development and optimization. According to Rasmus Lundvig Hansen, IT Manager at Alka Insurance, it is: “A central part of running an insurance company and serving our customers, which OnBase and Nobly fulfill in our business.”

Growing Need for Secure Consent Management

In an industry characterized by complex legislation and stringent consent management requirements, many companies face significant challenges. To ensure compliance with regulations, the Financial Supervisory Authority imposes hefty fines for GDPR and Data Protection Act violations, which regulate consent management. Especially in the insurance industry, there are high documentation requirements for compliance. Many companies start with manual methods to handle consent. However, it quickly becomes apparent that this approach is unsustainable in the long run, as it makes it harder to comply with the law. It also results in a manual and unstructured process that becomes inefficient due to the many involved parties.

Due to a general need in the industry and demand from Alka, Nobly, in collaboration with Alka, developed the Nobly Consent product. Before implementing our solution, Alka faced challenges that many in the industry can recognize. Rasmus Lundvig Hansen elaborates on the need for a consent management product: “The need on our side has really been there for many years. Essentially, it is about keeping track of our consents and being able to document the consents or choices the customer has made. The reason it has now resulted in us wanting a separate system is that we have reached a point where it makes sense to consolidate them in a central place.”

From Alka’s side, there was also a strong desire to optimize the customer journey by making the consent system transparent for Alka’s customers, so it is easy to have an overview of the consents given and the ability to change consents online. Rasmus Lundvig Hansen says:

“Generally, it is just good customer care to be able to show customers that we have control over their consents – and to have it centralized in one place, where it can also be accessed internally by an advisor or similar.”

Nobly Consent

Nobly Consent is developed to ensure that companies in banking, finance, pension, or insurance are compliant with the current legislation on collecting consents. The product makes it easy to obtain necessary consents as an integrated part of the sales process. It makes compliance easier and ensures digital consent management.

The solution is specifically aimed at the industry, as there are many similarities between the challenges companies in the industry face daily. With Nobly Consent, consent management becomes an integrated part of your company’s customer journey. The product contributes to more manageable administration, easier renewal of consents, and integration with multiple consent systems.

The integration of consent management was a crucial point for Alka in their desire for a new consent system: “We are trying to be proactive with a really good overall structure on it. Today, we have to do it from different systems. We will avoid this in the future, so in that way, it is crucial for us to optimize efficiency in our insurance business by centralizing consent management.” says Rasmus Lundvig Hansen.

Collaboration and Innovation – The Path to Nobly Consent

The collaboration between Nobly and Alka on developing Nobly Consent has been a positive experience all around. From the beginning, there was a clear understanding of both parties’ expectations for the process and the product. From Alka’s perspective, the process presented by Nobly was initially longer than their internal development process, but Rasmus Lundvig Hansen states: “When you have this partnership across companies, it has turned out that the process has been really fine.”

From Nobly’s side, there is also great enthusiasm for the collaboration and development process:

“We are proud to deliver a solution that makes a difference in Alka’s daily work with consent management and compliance. Moreover, we are pleased that we have developed a product that can benefit the insurance and pension industry by making consent management more integrated and compliant.” – Morten Have, CEO of Nobly.

To ensure alignment and understanding of what the product should include, Alka and Nobly have held several workshops together. The main focus throughout the process has been to develop a generic product that, of course, meets Alka’s needs but can also solve consent management issues for others in the industry.

Through this collaboration, Nobly has improved Alka’s consent management, digitized the process, ensured compliance, and created a structured and efficient approach. This is important for Alka:

“Having control over consents as a financial company is a license to operate. In this way, Nobly Consent will become one of the cornerstones for Alka in the future to be able to sell and handle customers’ insurance. ”

Rasmus Lundvig Hansen continues: “By having all consents centrally located, our insurance system and website can integrate with Nobly Consent to create, update, or get information about the consents the customer has given and then handle the customer’s request, whether it is purchasing insurance or in connection with a claim.”

This collaboration has been successful not only due to the final product but also because of the good communication and strong partnership we had along the way. Morten Have states: “The collaboration with Alka on developing Nobly Consent has been extremely positive. We look forward to continuing our good partnership and supporting Alka on their digital journey. The need for an integrated consent system is something we see across the industry, and we are therefore pleased to offer a product that benefits more than just the individual customer.”

Consent in the Insurance Industry

The fact that Nobly Consent was developed in collaboration with a customer in the insurance industry confirms that our product meets the industry’s expectations and requirements for consent management. This development partnership with Alka shows that our product is a practical and effective way to address a problem in the industry. Ultimately, it is about taking a step toward a more modern, structured, and compliant approach to consent management.

Contact us for more information about Nobly Consent and how we can help your business:

CONTACT INFO

Morten Have
CEO Nobly
mh@nobly.dk
+45 27 51 30 00

Digital archive solution streamlines the workflow at Velliv

With Nobly's implementation of OnBase, the pension company Velliv has centralized several million documents in a digital archive, which simplifies the workflow and provides large financial savings.

In the past, the pension company Velliv had both physical and several digital archives located in different places. They therefore had a need to gather the document archives in the same place, and in the beginning of 2021, Velliv decided to purchase a new digital archive system, which centralizes all the company’s digital documents. The ECM system OnBase with Nobly as supplier and implementation partner was selected by Velliv among eight potential IT suppliers.

“The solution in OnBase best supports our needs, because the system has a number of functions that we experienced are better than what other suppliers on the market can offer,” says Peter Thomsen, department director in Customer Service at Velliv.

The previously slow and resource-heavy processes of manual, print and scanning have now been replaced by the digital archive in OnBase. Velliv also saves printing several million pieces of paper a year, which is both an economic and not least environmental benefit of the transition to the new digital archive solution.

Once digital, always digital

Since the implementation of OnBase, Velliv has migrated 16 million documents, and the company is now working on migrating an additional 8.5 million. documents. The digital archive solution in OnBase means that the company’s employees only have to look in one place when they need to find relevant customer information within a short time.

“Our workflow has been greatly eased compared to what we were used to. We no longer print and scan documents. The strategy we follow is once digital, always digital. This means that everything can be found much faster when we have finished migrating our existing archives, ” says Peter Thomsen.

As a pension company, Velliv handles a lot of sensitive information about their customers, and OnBase is precisely geared to handle GDPR. Velliv also has a great need to be able to control who has access to various documents, and that function was therefore configured in OnBase.

“It has been important for us that we could see the potential in the system in several areas. Nobly comes with a really good product in OnBase, because it is easy to integrate and configure,” says Peter Thomsen.

With OnBase, Velliv has accessed a system that meets the company’s existing and future needs in their overall digitalization strategy, and according to Peter Thomsen, Velliv is therefore already looking into other areas where OnBase can be used.

New document management system brings Alka to the forefront of customer experience and data security

In May 2018, the new Personal Data Regulation came into force, with strict requirements for the storage and use of sensitive personal information.

For Alka Forsikring, it was an opportunity to look through all business procedures and processes to, among other things, ensure the best possible control over the handling of sensitive personal information. Nobly offered Alka a solution for all documents; A document portal based on OnBase by Hyland. My Alka today offers the individual customer a secure overview of engagement and case correspondence, and Alka is thus well equipped for the digital race of the future.

“Despite ongoing digitalisation, about two years ago we still had about 2 km of shelves with physical damage cases. We had a meeting with Iron Mountain about a scanning solution with physical storage of all these cases, and at the meeting we were introduced to Nobly, their partner. Earlier, the new Personal Data Regulation (GDPR) was announced, which meant that we had to have a completely new document management system to ensure compliance with the new rules, including in the correspondence with our customers. Ordinary letter mail and eBoks are expensive alternatives, and in our experience do not provide the best customer experience. Instead, we chose to work with a centralized document archive as a base, som the customers can see everything at Mit Alka”, states the Area-leader from Alka Forsikring.

An intuitive and future-proof solution

Alka has a tradition of being very strong when it comes to satisfied customers. Customer experience and good service are high priorities, and were also an important starting point for the solution that Alka wanted. From the outset, the scope was limited to an intuitive document management solution, which initially included TIA documents, ie correspondence from Alka to the customer about current insurance cases.

“We had two basic requirements for the solution: The first was the requirement for a central archive in Mit Alka, where the customer can log in and see commitment and case correspondence from TIA. The second was the requirement for central logging of documents prescribed by the GDPR. After a thorough bidding and information process as well as subsequent analysis of suppliers, the choice fell on Nobly and OnBase, “says Product Owner Jesper Kiel Sloth and continues:” At that time we only had about two months left to implement the solution, which honestly looked unmanageable. But Nobly offered a proven and future-proof solution, and the chemistry was good at the meetings. ”

“Nobly is a relatively small consulting house, but with large customers within public regions, among other places, so we had confidence that they could handle the task. They demonstrated early in the process that they understood our needs and business practices. Their in-depth knowledge of document management, combined with the willingness to work very flexible in an agile form in which we operate, was what brought us to our goals on time. ”

The scope grew along the way

The initial discovery phase was crucial for the solution, says project manager at Alka, Stine Kensø: “We had many small and efficient work meetings around the entire business. Nobly was physically present and got to know all the corners of our business and they managed to ask a lot of questions in relation to our work processes. In previous supplier selection processes, I have experienced initially meeting a strong and convincing team, and later to discover discrepencies between what was promised vs. what was delivered. We certainly did not experience that this time. The schedule was tight, but we felt safe in choosing a future-proof system with many workflow options. ”

Jesper Kiel Sloth agrees: “Nobly’s approach to OnBase has throughout the process been that the system can solve our needs. Approximately 14 days into the implementation process, we had to acknowledge that we had to include archiving of email correspondence without attachments in the solution. It was not part of the original agreement. But a large part of our correspondence with customers takes place via emails without attachments, so it just made sense to include them as well. Here, Nobly proved to be super willing to change, and they made a good solution, where the system automatically asks whether emails out of the house should be sent normally or directly to My Alka. We actually solved a lot of extra GDPR-related requirements together with the first, narrow scope. ”

Morten Have is business development director and partner at Nobly and has been involved in the project from the start. He has only words of praise for the collaboration with Alka in a sometimes hectic process: “Alka has been extremely good to collaborate with. In IT, things are often decided at the management level. At Alka, it was the other way around. Here, users have driven the development, and have reacted quickly when something did not work in a practical setting. It has been incredibly strong. Alka was willing to make the necessary resources available and we did not have to wait for emails or meetings to move forward. We had a technical project manager sitting physically at Alka, which has been crucial for the process. Of course, it has also been of great importance that Alka chose a proven solution from the start, which included a wide range of OnBase modules that were easy to extend. Among other things, this was what made it possible to connect e-mail integration without the high costs, ”concludes Morten Have.

Ready employees and satisfied customers

12 superusers from different departments were the first to be trained in the new document management system. They acted as ambassadors in the departments, where OnBase has been well received by users.

“The system is very intuitive and easy, and users have been able to work with it from day one – even though all beginnings are difficult, and of course there were many questions in the beginning. The users have received the new document management system very well and more are already requesting access to more of the functions, ”says Stine Kensø.

At Alka, there is broad agreement that OnBase has been a good platform for their digital journey. From the outside, the insurance company is also often praised for their digital solutions, among others by FinansWatch. For many years, Alka has been one of Denmark’s fastest growing insurance companies with some of the market’s most satisfied customers, while Alka’s earnings have been on a par with the best on the market. A position that in December 2017 led to the company being acquired by Tryg, but continues as an independent brand.

“Insurance has a reputation for being boring and incomprehensible. Therefore, Alka’s goal is to make it simple and deliver good quality at a low price. OnBase gives us some efficient processes at low costs, which means that we can offer just that. Customers find it completely natural that they can find their policies, conditions and correspondence in My Alka, “says Jesper Kiel Sloth and concludes:” We live up to the personal data regulation, and we show relevant documents to relevant customers and employees. We are already looking forward to the next phase with OnBase, where we will be even sharper on digital processes and workflows. Among other things, we can see that both finance, HR and the entire business area can greatly benefit from OnBase. And we have yet to hear Nobly say, ‘We can not do that.’

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