Last autumn, we set three goals that have guided our work throughout 2025 – employee satisfaction, customer engagement, and positioning Nobly for further growth.

These three goals have given us a clear direction and a shared language across departments.
They have helped us prioritize, make bold decisions – while staying true to what makes Nobly Nobly: our people and our culture.

2025 has also been the year where we took major steps to prepare Nobly for the future:

1. We have implemented a new, unified ERP system that elevates our project management and financial operations.
2. We have professionalised our teams and strengthened our internal processes.
3. We have further developed Nobly Client, which today serves as the primary client for our content services solutions – supported by a growing proprietary software stack. The solution brings together AI capabilities such as deep knowledge insights, automatic AI editing, document summary, and a carefully designed UI/UX that helps users work significantly more efficiently.

Highlights of the year

In addition to our strategic goals, 2025 has been a year filled with milestones and achievements:

New customers and partnerships, including a strong new agreement with Storebrand and continued strategic collaboration with Velliv and Eurowind Energy on Nobly Client.

Healthcare and Enterprise Imaging – Nobly Research has set new standards, and our position as a healthcare partner in the Nordics has further strengthened.

AI with purpose – We have spent the year preparing concrete AI use cases for our customers. We look forward to taking these even further next year!

Finance and Operations has delivered substantial development – from a new ERP and project management system to compliance and DevOps. A big acknowledgement to the team for raising the bar in line with market demands.

Culture – We have begun rethinking and evolving our company values to ensure they continue to reflect who we are and who we aspire to be.

We have been awarded Børsen’s Gazelle Prize for the third year in a row – a recognition of our continued growth.

Reflections from the CEO – First year in the driver’s seat

“2025 has been my first full year as CEO, and without a doubt the most eventful year in Nobly’s history. I am proud of how we, as an organization, have handled major changes – while continuing to deliver strong results. We remain rooted in our culture and curious about the future. As a leadership team, we have learned a lot – and as an organization, we have grown stronger than ever. It has required a lot – and it has succeeded because Nobly is filled with talented, courageous people who stand strong together.”
— Morten Have, CEO in Nobly

Our expectations for 2026

In 2026, we take the next step. We expect the initiatives we’ve invested in to equip us with powerful new tools to steer the organization.

We will position ourselves even more clearly as Scandinavia’s leading expert in intelligent information management by combining our own software stack with robust workflow solutions. Here, AI and knowledge drawn from customers’ own documents and data will support critical decision-making – from case handling to analysis – rather than being an isolated layer on top.

We will continue to be an entrepreneurial, curious, and value-creating partner that customers choose not because we are the biggest, but because we are the best to work with.

A heartfelt thank-you to everyone who makes Nobly something special every day – across the Nobly family as well as all our customers and partners.

Strategic Focus and strong growth

A major milestone in 2024 was the appointment of Morten Have as CEO on March 12. “It has been challenging but overwhelmingly positive to step into the role of director,” says Morten Have, adding, “I have encountered incredible support from both the organization and our partners.”

This year has been marked by targeted efforts to find our footing as an organization in transition, get closer to our customers, and strengthen our internal teams. These initiatives have brought stability and laid a solid foundation for future growth.

Once again, Nobly experienced strong growth in its subscription business (SaaS) in 2024, and our Professional Services division delivered excellent results on major projects for both existing and new strategic customers. Despite the year’s changes, Nobly achieved 16% growth in 2024. “Our finances are robust, and we are ready to take the next steps in 2025,” says Morten Have.

Highlights of the year

1. Development of Innovative Solutions
Our collaboration with Alka Forsikring to develop Nobly Consent is a project that, through close dialogue, has resulted in a solution with the potential to benefit the entire industry.

2. Significant New Customers
We welcomed prominent new customers such as Eurowind Energy and Skanska while continuing to strengthen partnerships with companies like SpareBank1 Forsikring.

3. Gazelle Awards
For the second consecutive year, Nobly received the Gazelle Award in both Norway and Denmark, recognizing our consistent growth and success.

4. Nominated for “Owner-Manager of the Year”
The nomination of Morten Have and Simon Guldager by PwC for “Owner-Manager of the Year” in Eastern Jutland was a tremendous honor and a testament to Nobly being a dedicated team working for each other and our customers.

5. Kickoff Event
Nobly’s internal kickoff event in late summer was a memorable day filled with inspiring presentations that strengthened team spirit and reminded us of the importance of collaboration and shared focus. Particularly, Anders Nørregaard’s talk about rowing across the Atlantic was a highlight, offering plenty of food for thought.

High Expectations for 2025

With a strong 2024 behind us, we look forward to an even more ambitious 2025. We are eager to expand our customer portfolio and strengthen existing partnerships, both with customers and key suppliers such as Hyland and Microsoft. At the same time, we will focus on bolstering our healthcare division and solidifying our position as a healthcare partner in the Nordics.

Internally, we will continue to enhance our processes and systems to create a less personnel-dependent organization while strengthening our strategic leadership focus.

“We have built a solid foundation, and I anticipate an outstanding 2025. With our talented employees, close customer relationships, and innovative solutions, we are ready to take Nobly to the next level,” concludes Morten Have.