Customer communication
Present and efficient – at the same time
Both the insurance and pension industries are working purposefully to make the dialogue with their customers more interesting, relevant and more frequent. The annual interview is not enough to forge strong ties with the customer of the future who is in the process of introducing the industry to completely new demands for accessibility, user-friendliness and ultra-low customer loyalty. Create relevance, presence and accessibility with customers by digitizing and personalizing the company’s external communication.
Strengthen customer relations
Any form of customer communication is recognized as a crucial opportunity to strengthen the company’s relationship with customers. But it can be a challenge to create clear communication that is targeted directly to the individual customer. Especially when the dialogue can be rooted in both mass communication, or a desire for specific information, on demand, through a customer portal.
It is an important task that often requires a lot of resources and a well-established technology platform. Fortunately, this is available and at Nobly we have the ideal solution for both efficient and accurate customer communication.
Big savings on resources
With a fully digitized and integrable communication platform, the company can design the right customer experience, minimize errors in customer communication, and thereby increase customer loyalty. The company centralizes all communication templates and thereby helps the company’s employees to communicate in the best possible way. In this way, the correct information is always used in the external communication. Adaptation of the central templates does not require developer or IT-resources, thus avoiding bottlenecks and long implementation processes. The communication is developed and provided by the company, which can easily and quickly configure the communication in templates directly in Microsoft Word.
3 things you need to pay close attention to
Customers in the insurance- and pension industry demand effective communication and support to create the right customer experience with the ability to quickly adapt the dialogue to sudden situations. Nobly has a configurable CCM (Customer Communications Management) solution as a response to the complex communication process.
If your company does not already have a configurable CCM solution, there is a heavy manual task in producing templates for customer communication from scratch, where even small changes often require external involvement of busy and expensive developers or IT-resources.
It can be a time-consuming challenge to update ongoing changes in internal guidelines or external regulations in customer communication because the necessary data is often located around the company or even in separate and/or external data sources.
Targeted customer communication made easy
Good customer communication is about communicating directly and clearly to its customers. That, of course, is easier said than done. At Nobly, we are experts in implementing Customer Communications Management (CCM), where we use Hyland’s customer communication solution called Content Composer. The system was originally developed for use in the banking sector and makes it simple to create and maintain accurate and personalized customer communications.
Easy transition to your new communication platform
Content Composer is integrable with a wide range of systems. For example, the platform works with the Office suite, where Microsoft Word is used to create and correct the templates. This makes the adaptation to Content Composer smooth. Content Composer also makes it possible to import data from many insurance- and pension systems, making the work of communication easy and convenient. It both extends and exploits the value of the systems around the communication platform.
The integration of Content Composer into your company will mark the end of impersonal mass communication and the start of personalized customer communication. All without your business being drained of time and money. In other words, Content Composer is a simple and strategic solution for achieving increased efficiency and customer satisfaction, which thereby lowers costs and increases revenue, so that your business becomes even more competitive.
Specialists in the industry
Nobly are experts in information management and customer communication. We know the issues that our customers often face, and at the same time we are good at challenging our customers so that they can lift their business even more with the help of our solutions.
