Alka and Nobly have collaborated for several years on the digitalization of Alka’s processes. The collaboration fundamentally involves OnBase as a document archive, along with a range of solutions that enhance Alka’s customer experience and compliance. The use of OnBase as a document archive at Alka has created a strong platform for further development and optimization. According to Rasmus Lundvig Hansen, IT Manager at Alka Insurance, it is: “A central part of running an insurance company and serving our customers, which OnBase and Nobly fulfill in our business.”
Growing Need for Secure Consent Management
In an industry characterized by complex legislation and stringent consent management requirements, many companies face significant challenges. To ensure compliance with regulations, the Financial Supervisory Authority imposes hefty fines for GDPR and Data Protection Act violations, which regulate consent management. Especially in the insurance industry, there are high documentation requirements for compliance. Many companies start with manual methods to handle consent. However, it quickly becomes apparent that this approach is unsustainable in the long run, as it makes it harder to comply with the law. It also results in a manual and unstructured process that becomes inefficient due to the many involved parties.
Due to a general need in the industry and demand from Alka, Nobly, in collaboration with Alka, developed the Nobly Consent product. Before implementing our solution, Alka faced challenges that many in the industry can recognize. Rasmus Lundvig Hansen elaborates on the need for a consent management product: “The need on our side has really been there for many years. Essentially, it is about keeping track of our consents and being able to document the consents or choices the customer has made. The reason it has now resulted in us wanting a separate system is that we have reached a point where it makes sense to consolidate them in a central place.”
From Alka’s side, there was also a strong desire to optimize the customer journey by making the consent system transparent for Alka’s customers, so it is easy to have an overview of the consents given and the ability to change consents online. Rasmus Lundvig Hansen says:
“Generally, it is just good customer care to be able to show customers that we have control over their consents – and to have it centralized in one place, where it can also be accessed internally by an advisor or similar.”
Nobly Consent
Nobly Consent is developed to ensure that companies in banking, finance, pension, or insurance are compliant with the current legislation on collecting consents. The product makes it easy to obtain necessary consents as an integrated part of the sales process. It makes compliance easier and ensures digital consent management.
The solution is specifically aimed at the industry, as there are many similarities between the challenges companies in the industry face daily. With Nobly Consent, consent management becomes an integrated part of your company’s customer journey. The product contributes to more manageable administration, easier renewal of consents, and integration with multiple consent systems.
The integration of consent management was a crucial point for Alka in their desire for a new consent system: “We are trying to be proactive with a really good overall structure on it. Today, we have to do it from different systems. We will avoid this in the future, so in that way, it is crucial for us to optimize efficiency in our insurance business by centralizing consent management.” says Rasmus Lundvig Hansen.
Collaboration and Innovation – The Path to Nobly Consent
The collaboration between Nobly and Alka on developing Nobly Consent has been a positive experience all around. From the beginning, there was a clear understanding of both parties’ expectations for the process and the product. From Alka’s perspective, the process presented by Nobly was initially longer than their internal development process, but Rasmus Lundvig Hansen states: “When you have this partnership across companies, it has turned out that the process has been really fine.”
From Nobly’s side, there is also great enthusiasm for the collaboration and development process:
“We are proud to deliver a solution that makes a difference in Alka’s daily work with consent management and compliance. Moreover, we are pleased that we have developed a product that can benefit the insurance and pension industry by making consent management more integrated and compliant.” – Morten Have, CEO of Nobly.
To ensure alignment and understanding of what the product should include, Alka and Nobly have held several workshops together. The main focus throughout the process has been to develop a generic product that, of course, meets Alka’s needs but can also solve consent management issues for others in the industry.
Through this collaboration, Nobly has improved Alka’s consent management, digitized the process, ensured compliance, and created a structured and efficient approach. This is important for Alka:
“Having control over consents as a financial company is a license to operate. In this way, Nobly Consent will become one of the cornerstones for Alka in the future to be able to sell and handle customers’ insurance. ”
Rasmus Lundvig Hansen continues: “By having all consents centrally located, our insurance system and website can integrate with Nobly Consent to create, update, or get information about the consents the customer has given and then handle the customer’s request, whether it is purchasing insurance or in connection with a claim.”
This collaboration has been successful not only due to the final product but also because of the good communication and strong partnership we had along the way. Morten Have states: “The collaboration with Alka on developing Nobly Consent has been extremely positive. We look forward to continuing our good partnership and supporting Alka on their digital journey. The need for an integrated consent system is something we see across the industry, and we are therefore pleased to offer a product that benefits more than just the individual customer.”
Contact us for more information about Nobly Consent and how we can help your business:
Consent in the Insurance Industry
The fact that Nobly Consent was developed in collaboration with a customer in the insurance industry confirms that our product meets the industry’s expectations and requirements for consent management. This development partnership with Alka shows that our product is a practical and effective way to address a problem in the industry. Ultimately, it is about taking a step toward a more modern, structured, and compliant approach to consent management.
